If it takes little money and effort to enter your market and compete effectively, or if you have little protection for your key technologies, then rivals can quickly enter your market and weaken your position.
Despite rivalry and competition the Chinese high-end car market is highly favorable. In this regard, Beats by Dre has been positioned to be different from other headphones in the sense that it allows people to hear all kinds of music as perfected in the studio.
There need to be service level agreements and performance evaluation metrics predefined to keep an objective measure of performance.
What is the cost of switching to a substitute product? PROOF [ 16 ].
Remember that your supplier will think strategically, just as you are. The market is mature and highly saturated.