And nothing ruins a pitch faster. Metaphors: Metaphors are stories, parables, and analogies that communicate ideas by using examples that people can relate to and identify with.
You want them to think of you as thoughtful and deliberate — not as some manic babbler.
I suggested that — before going into nitty-gritty financial details — each person should deliver the same logline at the beginning of their presentations, and then end their presentations by repeating it once more. Draw several different cartoons and captions to test out which ones get to the heart of the customer need and convey value in the most meaningful way.
So I teach managers the secrets of true connection in a way that gets immediate results. Have you heard of XYZ Technologies [demeans listener]?
Donnelly is a popular public speaker, has performed at TED and other venues, and she travels internationally as a cultural envoy for the US State Department.
What advice do you have for other people doing the same?